Document Type

Conference Paper

Publication Date

2024

Publication Title

iPRES 2024

Pages

9 pp.

Conference Name

iPRES International Conference on Digital Preservation, 16-20 September 2024, Ghent & Flanders, Belgium

Abstract

The transition to digital marketing has revolutionized advertising, reflecting and shaping societal norms and trends. The “Saving Ads” project addresses the challenges of preserving these ephemeral digital artifacts, essential for understanding the evolution of advertising and its socio-cultural impact. The initiative focuses on technical solutions for archiving dynamic online ads and enhancing access to these critical resources for future scholarship. By examining the preservation of online advertisements and suggesting improved approaches for archiving dynamic online content, this project contributes to the documentation of digital history.

Comments

Short title in citation: "Archiving Digital Marketing"

Rights

© The Authors.

Published under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0).

Original Publication Citation

Rauch, C., Poole, A. H., Reid, T., Weigle, M. C., Nelson, M. L., Poursardar, F., & Kelly, M. (2024). Archiving Digital Marketing. iPRES 2024. https://ipres2024.pubpub.org/pub/x38rbwuu

ORCID

0000-0003-1360-7963 (Reid), 0000-0002-2787-7166 (Weigle), 0000-0002-4022-4389 (Nelson), 0000-0001-7783-7245 (Poursardar)

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