Date of Award

Fall 2009

Document Type

Thesis

Degree Name

Master of Science in Education (MSEd)

Department

Human Movement Sciences

Program/Concentration

Recreation and Tourism Studies

Committee Director

Edwin Gomez

Committee Member

Robert Case

Committee Member

Liz Dowling

Call Number for Print

Special Collections LD4331.E44 B756 2009

Abstract

This multiple purpose qualitative research initiative sought to (a) provide research on the relationship between attributes and values associated with adventure race participation, (b) discover motivations for adventure racing, (c) provide support for prior means-end research, and (d) research a new, emerging recreational activity. An adventure race was held on the campus of Old Dominion University in Norfolk, Virginia. After the conclusion of the race, race participants were asked to complete a self-administered survey which offered attributes and values which potentially serve as motivations for adventure race participation. Means-end theory provided the framework for how the data obtained in the study was analyzed with the use of the Grounded Theory Method (GTM). Marketing professionals may use means-end theory to understand the motivations behind racer participation and obtain information on what participants expect based on the attributes and their personal values motivating them to participate.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

DOI

10.25777/wk87-jq44

Download

Share

COinS