Document Type

Article

Publication Date

2024

DOI

10.1007/s10490-024-09965-1

Publication Title

Asia Pacific Journal of Management

Volume

Article in Press

Pages

29 pp.

Abstract

Entrepreneurial alertness is a psychological aptitude generally associated with aspects of nascent venturing, centered on individuals' environmental observations, the association of resources, and idea evaluation. A decade following the Tang et al. (2012) consensus construct and scale, critiques remain questioning its utility and unique value to the major conversations in entrepreneurship. Proponents put great emphasis on entrepreneurial alertness's proven association with opportunity recognition and entrepreneurial actions. Yet, critics suggest it might be an unnecessary step offering little more than a positive association with opportunity recognition in a highly generalized and static way. The purpose of this paper is to address this tension. We do so through a 'steel man' approach to these valid concerns. Further, we question the logic of limiting a cognitive construct to a singular event: 'opportunity recognition' for a new venture (which we term here, the "Big O"). Drawing on a comprehensive framework inclusive of the full entrepreneurship phenomenon, and integrating insights from cross-cultural psychology, we put forth the case for an ongoing culturally contextualized process perspective towards venturing where individuals are alert to and pursue opportunities (and cope with threats) continuously. This paper provides a new framework for delineating a theoretically grounded "what" and "when" of entrepreneurial alertness.

Rights

© The Authors 2024

This article is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original authors and the source, provide a link to the Creative Commons license, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder.

ORCID

0000-0003-2624-1470 (Pidduck)

Original Publication Citation

Pidduck, R. J., & Clark, D. R. (2024). Alert during what? Beyond the "Big O" to a culturally-cognizant, process view of entrepreneurial alertness. Asia Pacific Journal of Management. Advance online publication. https://doi.org/10.1007/s10490-024-09965-1

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