Date of Award

1994

Document Type

Master's Project

Degree Name

Master of Science (MS)

Department

STEM and Professional Studies

Committee Director

Ritz, John M.

Abstract

The following questions need to be answered in order to solve the research problem: 1. Should business and marketing teachers collaborate to design an entrepreneurship course? 2. Should entrepreneurship be taught as a separate course in the marketing department? 3. Should Principles of Marketing be offered as a year-long course instead of a semester course? 4. Should students studying under the cooperative method of instruction complete basic employability skills?

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