Date of Award
Master of Science (MS)
Ritz, John M.
To find a solution to the problem, the following questions had to be answered: 1. What background knowledge should Marketing Education students display before applying for a retail job? 2. What specific skills should Marketing Education students possess? 3. What abilities should Marketing Education students be able to perform without extemporization? 4. What additional needs do retailers have of Marketing Education students?
Freeman, Stephanie L., "A Study to Determine what Knowledge, Skills and Abilities Chesapeake Marketing Education Students Should Possess in order to Fulfill the Needs of Retailers in Chesapeake, Virginia" (1993). OTS Master's Level Projects & Papers. 374.