Date of Award
Master of Science (MS)
Ritz, John M.
The problem of this study was to determine the student's attitudes toward fashion merchandising careers. This study compares male and female student attitudes from San Diego Fashion Institute on the west coast to Commonwealth College on the east coast. This research was to provide the school on the east coast, Commonwealth College, a better way of attracting more fashion students. By studying the attitudes, we can identify the appropriate marketing strategy in attracting these students.
Brown, Stephanie Michele, "A Comparison of Students Attitudes Toward Fashion Merchandising Careers" (1990). OTS Master's Level Projects & Papers. 411.