Date of Award

1990

Document Type

Master's Project

Degree Name

Master of Science (MS)

Department

STEM and Professional Studies

Committee Director

Ritz, John M.

Abstract

Through the collection and consolidation of data from the undergraduate marketing education students at Old Dominion University, the following objectives were achieved. To determine: 1. Why students enrolled in marketing education classes; 2. To determine the students' perceptions of the curriculum offered; 3. To determine the students' perceptions of the marketing education program at Old Dominion University as a whole.

Included in

Education Commons

COinS