Date of Award
Master of Science (MS)
Ritz, John M.
Through the analysis of the results of a survey administered to the guidance counselors and the secondary students enrolled in Marketing Education courses, the following questions were used as guidelines to provide insight on the influences counselors has on the selection of courses: 1. How do high school guidance counselors perceive the Marketing Education courses? 2. What were the students reasons for enrolling in Marketing Education? 3. Who had the most influence on student's decision to enroll in Marketing Education?
Nopper, Jennifer P., "A Study to Determine the Influences Guidance Counselors Have on Students Enrolling in Marketing Education at Frank W. Cox High School" (1990). OTS Master's Level Projects & Papers. 417.