Document Type

Conference Paper

Publication Date

2021

DOI

10.2991/assehr.k.211020.188

Publication Title

Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021)

Pages

395-402

Conference Name

2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021), September 17-19, 2021, Kunming, China

Abstract

The boom in electric vehicles in recent years has caught the attention of many companies that are investing or will be investing in the industry due to the increasing demand for electric cars. Tesla as a leader of the electric vehicles (EVs) industry, its development is of vital significance for referential value. Previous research on electric vehicle acceptance and behavioral intention of purchase is comprehensive, which could enable the EVs industry to understand consumer psychology. However, there is little analysis of the business strategy and future development of specific companies. When it comes to sustainability, almost every company has a path that is best suited to. This paper presents a comprehensive review of the historical background of Tesla, followed by in-depth states on its current strategy and future analysis. Given recommendations on its future development, Tesla could engage more in other different industries to increase the source of revenue and invest more into the development of autonomous public transportation, such as electric car-sharing services (ECS). These will help Tesla move steadily into the next stage.

Comments

© 2021 the Authors.

This is an open access article distributed under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) license.

Original Publication Citation

Shao, X., Wang, Q., Yang, H. (2021) Business analysis and future development of an electric vehicle company -- Tesla. Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021) (pp. 395-402). Atlantis Press. https://doi.org/10.2991/assehr.k.211020.188

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