Document Type
Article
Publication Date
2023
DOI
10.20899/jpna.9.1.28-52
Publication Title
Journal of Public and Nonprofit Affairs
Volume
9
Issue
1
Pages
28-52
Abstract
In this paper, we investigate how an organization’s position within its nonprofit marketplace influences how nonprofits convey images about themselves to their stakeholders. We discuss the nature of competition in the nonprofit sector and explore the different competitive positions that nonprofits find themselves in. We assess how this positionality affects the ways that nonprofits attempt to convey images, or senses, of themselves to external audiences. We find that these sensegiving approaches are affected by competition, particularly when considered together with the stage of the organization’s lifecycle.
Rights
© 2023 The Authors.
Licensed under a Creative Commons Attribution 3.0 Unported (CC BY 3.0) License.
Original Publication Citation
Eckerd, A., Fowles, J., Daniel, J. L., & Sandel, R. (2023). Competition and sensegiving: Nonprofit markets and organizational signaling. Journal of Public and Nonprofit Affairs, 9(1), 28-52. https://doi.org/10.20899/jpna.9.1.28-52
Repository Citation
Eckerd, Adam; Fowles, Jacob; Daniel, Jamie Levine; and Sandel, Riley, "Competition and Sensegiving: Nonprofit Markets and Organizational Signaling" (2023). School of Public Service Faculty Publications. 61.
https://digitalcommons.odu.edu/publicservice_pubs/61
Included in
Marketing Commons, Nonprofit Administration and Management Commons, Organizational Behavior and Theory Commons