Location

Old Dominion University, Learning Commons at Perry Library, Room 1313

Start Date

8-4-2017 10:30 AM

End Date

8-4-2017 10:50 AM

Description

Human trafficking is a persistent international problem that results in the subjugation of over 1 million people annually. The mass exploitation and abuse of humans for personal gain has taken many different forms over the span of history, including slavery, domestic servitude, labor bondage, etc. Many social media campaigns are not successful in India because they do not take into account the lack of education and minimal access to technology and other methods of communication. Rural villages actually respond most effectively to media use. In my research, I devised an entirely new social awareness campaign to be executed in India that includes televised soap operas, talk shows on the radio by actual victims of human trafficking, social media notifications, and informational videos/alerts on communication apps such as WhatsApp. The campaign will also utilize various aspects of successful Australian social campaigns, including their content and methods of information dissemination.

Comments

Research Advisor: Professor Boyes

Presentation Type

Presentation

Pondicherry-FinalPaper.pdf (98 kB)
Neha Pondicherry final paper for presentation

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Apr 8th, 10:30 AM Apr 8th, 10:50 AM

Social Awareness Campaigns: Raising Awareness on Human Trafficking in India

Old Dominion University, Learning Commons at Perry Library, Room 1313

Human trafficking is a persistent international problem that results in the subjugation of over 1 million people annually. The mass exploitation and abuse of humans for personal gain has taken many different forms over the span of history, including slavery, domestic servitude, labor bondage, etc. Many social media campaigns are not successful in India because they do not take into account the lack of education and minimal access to technology and other methods of communication. Rural villages actually respond most effectively to media use. In my research, I devised an entirely new social awareness campaign to be executed in India that includes televised soap operas, talk shows on the radio by actual victims of human trafficking, social media notifications, and informational videos/alerts on communication apps such as WhatsApp. The campaign will also utilize various aspects of successful Australian social campaigns, including their content and methods of information dissemination.