Strome College of Business
Ph.D. Public Administration & Policy
The purpose of this research is to examine the multiple relationships that explain household adaptive behaviors, and if (and how) risk perceptions play a mediating role in these relationships. Given the shift in transferring risks from flood risk governance structures to households, there is a renewed interest in promoting private adaptive behavior amongst households that are vulnerable to flood impacts. While the literature purports the claim that flood risk perceptions rarely account for the variance explained in statistically modeling for household adaptive behaviors, this study will analyze an integrated conceptual framework that explores the mediating role of risk perceptions. The population for this quantitative study is individual households in Portsmouth, Virginia. The integrated conceptual framework considers the assumptions of Protection Motivation Theory and the Psychometric Paradigm. The conceptual framework will be analyzed using a several structural equation models to test the hypothesized causal effects of various relationships, and mediated effects of risk perception in explaining household adaptive behaviors. Findings from this study will contribute to practitioners’ understanding of the role of risk perception in flood risk management to better transfer risk to households and promote adaptive behavior. This study also builds on the theoretical knowledge of how risk perceptions explain adaptive behaviors in flood contexts.
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Council, Donta, "A Path Analysis of the Mediating Role of Flood Risk Perceptions" (2019). College of Business (Strome) Posters. 1.