How best to deliver healthy-eating education through social media among a low-income population remains understudied. To assess the impact of the Cooking Matters (CM) Facebook page on healthy eating behaviors among low-income caregivers, we conducted a pre–post survey of new CM Facebook followers in early 2020. A convenience sample was recruited at baseline from WICShopper app users and the CM Facebook page. The recruited sample included 397 low-income caregivers of a child younger than 6 who never followed CM Facebook. Among the baseline caregivers, 184 completed the follow-up survey. Paired t-test and McNemar–Bowker tests were conducted to compare the outcomes pre- and post-following CM Facebook. A binary indicator was developed to measure whether the outcomes were improved (1 = Improved; 0 = Not improved). Multi-variable logistic regressions were applied to examine the relationship between whether the outcome was improved with reference to the baseline socio-demographics. No significant differences were detected between pre and post outcomes overall (p > 0.05), except improvement in feeding healthy meals within the budget available (p < 0.05). However, improvement in select outcomes was more significant in men and single-parent households. The CM Facebook page could be an important platform to influence low-income caregivers of young children.
Original Publication Citation
Zhang, Q., Panichelli, J., & Hall, L. A. (2021). Assessment of cooking matters Facebook platform to promote healthy eating behaviors among low-income caregivers of young children in the United States: A pilot study. Nutrients, 13(8), 1-9, Article 2694. https://doi.org/10.3390/nu13082694
Zhang, Qi; Panichelli, Jill; and Hall, Leigh Ann, "Assessment of Cooking Matters Facebook Platform to Promote Healthy Eating Behaviors Among Low-Income Caregivers of Young Children in the United States: A Pilot Study" (2021). Community & Environmental Health Faculty Publications. 118.