Pathways to Public Relations: Histories of Practice and Profession
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history… [From Amazon.com]
New York, NY
Public relations (History), Media and communications industries, Methodologies
Advertising and Promotion Management | Communication | Public Relations and Advertising
St. John, Burton III; Lamme, Margot Opdycke; and L'Etang, Jacquie (Editors), "Pathways to Public Relations: Histories of Practice and Profession" (2014). Communication & Theatre Arts Faculty Books. 15.