The article discusses the role of the film "Casino Royale" in remixing the James Bond franchise. The author believes that the remixed Bond franchise has shifted its genre to a superhero franchise. When Sony acquired MGM in 2004, part of its plan was to transform the 007 franchise at par with "Spiderman." The remixed franchise re-aligns its franchise criteria with those established by superhero films. The author cites "Casino Royale's" narrative structure as an example of the success of the film as franchise remixed for the future. The portrayal of Bond as a superhero by actor Daniel Craig is discussed.
Original Publication Citation
Arnett, R. P. (2009). Casino Royale and Franchise Remix: James Bond as Superhero. Film Criticism, 33(3), 1-16.
Arnett, Robert P., "Casino Royale and Franchise Remix: James Bond as Superhero" (2009). Communication & Theatre Arts Faculty Publications. 19.