In an era of fragmentation it's the only media program left that has any kind of mass ritual component. Which, of course, is not only why so many debate its contents but why and how we, as scholars, should approach the program.
Original Publication Citation
Anderson, T. (2010). About the (w)hoopla: A few pedagogical thoughts about the Super Bowl ritual [Blog post]. Retrieved from http://blog.commarts.wisc.edu/2010/02/08/about-the-whoopla-a-few-pedagogical-thoughts-about-the-super-bowl-ritual/
Anderson, Tim, "About the (W)hoopla: A Few Pedagogical Thoughts about the Super Bowl Ritual" (2010). Communication & Theatre Arts Faculty Publications. 32.