ODU Digital Commons

Scent and the Effect it Has on Employee Productivity in the Workplace, Seth Smith
Undergraduate Research Symposium

Green Advertising Using Sick-, Well-, and Healed-Appeals, Dooyoung Choi, Ha Kyung Lee
STEMPS Faculty Publications

Down the Path of LEADERS, Ciyera Allen
Undergraduate Research Symposium

Beneficiary Foci Types and Performance Appeals in Green Advertising, Dooyoung Choi, Ha Kyung Lee
STEMPS Faculty Publications

Performance Appeals, Environmental Knowledge, and Emotions for Green Advertising, Dooyoung Choi, Ha Kyung Lee
STEMPS Faculty Publications

Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising, Yuping Liu-Thompkins, Ewa Maslowska, Yuquing Ren, Hyejin Kim
Marketing Faculty Publications

What Do We Know About Digital Attribution?, John B. Ford
Marketing Faculty Publications

What Do We Know About Sports Sponsorships?, John B. Ford
Marketing Faculty Publications

An Analysis of the Impact of Social Media Marketing on Individuals’ Attitudes and Perceptions at NOVA Community College, Nya Gibson
OTS Master's Level Projects & Papers

What Do We Know About Celebrity Endorsement in Advertising?, John B. Ford
Marketing Faculty Publications

What Do We know About Mobile Media and Marketing?, John B. Ford
Marketing Faculty Publications

The Advertisement Value of Transformational & Informational Appeal on Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, Vahwere Kavota
Marketing Faculty Publications

An Empirical Examination of the Moderators of Direct Versus Indirect Comparative Advertising, Chun-Kai Hsu
Theses and Dissertations in Business Administration

Pathways to Public Relations: Histories of Practice and Profession, Burton St. John III (Editor), Margot Opdycke Lamme (Editor), Jacquie L'Etang (Editor)
Communication & Theatre Arts Faculty Books

How Corporate Cultures Drive Advertising and Promotion Budgets Best Practices Combine Heuristics and Algorithmic Tools, Douglas West, John B. Ford, Paul W. Farris
Marketing Faculty Publications

How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising, Altaf Merchant, Kathryn Latour, John B. Ford
Marketing Faculty Publications

"See Me, Touch Me, Feel Me": (Im) Proving the Bodily Sense of Masculinity, Marc A. Ouellette
English Faculty Publications