ODU Digital Commons

Inference for Multiple Utility in Time-Dependent Choice Pairs Under Copula-Based Models, Sasanka Adikari
Mathematics & Statistics Theses & Dissertations

A Systematic Review of Marketing Practices Used in Online Grocery Shopping: Implications for WIC Online Ordering, Leslie Hodges, Caitlin M. Lowery, Priyanka Patel, Joleen McInnis, Qi Zhang
Community & Environmental Health Faculty Publications

Three Essays on the Effects of Other Customer Brand Tie and Employee Behavior on Consumer Behavior, Saeed Zal
Theses and Dissertations in Business Administration

Two Essays on the Role of Empathy in Consumer Response to User-Generated Content, Mohammadali Koorank Beheshti
Theses and Dissertations in Business Administration

Green Advertising Using Sick-, Well-, and Healed-Appeals, Dooyoung Choi, Ha Kyung Lee
STEMPS Faculty Publications

Artificial Empathy in Marketing Interactions: Bridging the Human-AI Gap in Affective and Social Customer Experience, Yuping Liu-Thompkins, Shintaro Okazaki, Hairong Li
Marketing Faculty Publications

Collecting Samples From Online Services: How to Use Screeners to Improve Data Quality, Aaron D. Arndt, John B. Ford, Barry J. Babin, Vinh Luong
Marketing Faculty Publications

Looking for Inclusivity in Higher Ed? Start in the Classroom!, Michelle C. Carpenter
Marketing Faculty Publications

Hacking the Pandemic: Launching Third Space into Cyberspace, Brittany Bowser
STEMPS Faculty Publications

The Influence of Mating Motives on Reliance on Form Versus Function in Product Choice, Seyed Hamid Abbassi Hosseini
Theses and Dissertations in Business Administration

Essay 1: How We Feel: The Role of Macro-Economic Sentiment in Advertising Spending-Sales Relationship; Essay 2: It Was the Best of Times; It Was the Worst of Times: The Effect of Emotional Uncertainty and Arousal on Healthy Food Choices, Leila Khoshghadam
Theses and Dissertations in Business Administration

Three Essays on the Roles of Review Valence and Conflict in Online Relationships, Ran Liu
Theses and Dissertations in Business Administration

Two Essays on Consumer Envy, Murong Miao
Theses and Dissertations in Business Administration

How Does Renewable Energy Investment Affect Energy Companies, Dalton Powers
Virginias Collegiate Honors Council Conference

Performance Appeals, Environmental Knowledge, and Emotions for Green Advertising, Dooyoung Choi, Ha Kyung Lee
STEMPS Faculty Publications

Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising, Yuping Liu-Thompkins, Ewa Maslowska, Yuquing Ren, Hyejin Kim
Marketing Faculty Publications

Two Essays on the Consumer Acculturation Process – A Need for and Development of a Consumer Acculturation Measure, Kristina Marie Harrison
Theses and Dissertations in Business Administration

Customers’ Goal-Related Behavior in Loyalty Programs, Junzhou Zhang
Theses and Dissertations in Business Administration

Underlying Factors Behind Generation of Different Types of User-Generated Content - Impact of Individual and Brand/Product Level Factors in Generation of Brand-Oriented Content and Community-Oriented Content, Kemal Cem Soylemez
Theses and Dissertations in Business Administration

The Role of Brand Love: Application of the Hierarchy of Effects Model, Dooyoung Choi, Tae-Im Han
STEMPS Faculty Publications

What Do We Know About Digital Attribution?, John B. Ford
Marketing Faculty Publications

What Do We Know About Sports Sponsorships?, John B. Ford
Marketing Faculty Publications

Determinants of Organic Cotton Apparel Purchase: A Comparison of Young Consumers in the USA and South Korea, Tae-Im Han
STEMPS Faculty Publications

What Do We Know About In-Store Marketing?, John B. Ford
Marketing Faculty Publications

Two Essays on Value Co-Creation, Hangjun Xu
Marketing Theses & Dissertations

Numerical Framing and Emotional Arousal as Moderators of Review Valence and Consumer Choices, Anh Dang
Marketing Theses & Dissertations

An Analysis of the Impact of Social Media Marketing on Individuals’ Attitudes and Perceptions at NOVA Community College, Nya Gibson
OTS Master's Level Projects & Papers

Understanding Customer Satisfaction with the Port of Virginia: An Investigation of Different Port User Groups, Sydney Geib
Undergraduate Research Symposium

What Do We Know About Celebrity Endorsement in Advertising?, John B. Ford
Marketing Faculty Publications

Should Cookie Monster Adopt a Healthy Lifestyle or Continue to Indulge? Insights Into Brand Icons, Altaf Merchant, Kathryn A. LaTour, John B. Ford, Michael S. LaTour
Marketing Faculty Publications

The Role of Consumer Ethnocentrism on the Effects of Domestic vs Foreign Product Failure on Post Consumption Emotions and Complaint Behaviors, Kittinand Bandhumasuta
Marketing Theses & Dissertations

An Estimate on the Supply and Demand of Marketing Education Teachers in the Next Five Years in the Hampton Roads, Virginia Area, Alison Danielle Briel
OTS Master's Level Projects & Papers

What Do We know About Mobile Media and Marketing?, John B. Ford
Marketing Faculty Publications

From Placebo to Panacea: Exploring the Influence of Price, Suspicion, and Persuasion Knowledge on Consumers’ Perception of Quality, Vahid Rahmani
Marketing Theses & Dissertations

The Impact of Help-Self and Help-Others Appeals Upon Participation in Clinical Research Trials, Susan Lewis Casey
Marketing Theses & Dissertations

Text to Film to Graphic Novel: The Multifaceted Approach to the Young Adult Novel, Hanna Dorn
Virginias Collegiate Honors Council Conference

Individual and Store Characteristics Associated With Brand Choices in Select Food Category Redemptions Among WIC Participants in Virginia, Qi Zhang, Chuanyi Tang, Patrick W. McLaughlin, Leigh Diggs
Community & Environmental Health Faculty Publications

Give Me a Formula Not the Concept! Student Preference to Mathematical Problem Solving, Manveer Mann, Mary C. Enderson
STEMPS Faculty Publications

The Impact of Rivalry Antecedents on Mediated Demand for an Individual Sport, Lamar Reams, Terry Eddy
Human Movement Sciences Faculty Publications

Valence or Volume? Maximizing Online Review Influence Across Consumers, Products, and Marketing, Elika Kordrostami
Marketing Theses & Dissertations

Analysis off Dependent Discrete Choices Using Gaussian Copula, Arjun Poddar
Mathematics & Statistics Theses & Dissertations

Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior, Yueming Zou
Marketing Theses & Dissertations

The Role of Perceived Control in Customer Value Cocreation and Service Recovery Evaluation, Lin Guo, Sherry L. Lotz, Chuanyi Tang, Thomas W. Gruen
Marketing Faculty Publications

Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships, Gulfem Cigdem Kutlu
Marketing Theses & Dissertations

Measuring Consumer Expectations of Salesperson Unethicality: A Scale Development, Amiee Mellon
Marketing Theses & Dissertations

"The Magic Formula: Scent and Brand"- The Influence of Olfactory Sensory Co-Branding on Consumer Evaluations and Experiences, Ceren Ekebas
Theses and Dissertations in Business Administration

Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing, Avi Santo
Communication & Theatre Arts Faculty Books

Three Essays on Opportunistic Claiming Behavior in a Services Setting: Customers and Front Line Employees Perspectives, Denis Khantimirov
Theses and Dissertations in Business Administration

Strategic Marketing: Creating Competitive Advantage, Douglas C. West, John B. Ford, Essam Ibrahim
Marketing Faculty Books

Business and Marketing Education Doctoral Students' Perceptions of Their Profession, Michael F. Kosloski, John Ritz
STEMPS Faculty Publications

An Empirical Examination of the Moderators of Direct Versus Indirect Comparative Advertising, Chun-Kai Hsu
Theses and Dissertations in Business Administration

The Effect of Online Reviews on Attitude and Purchase Intention: How Consumers Respond to Mixed Reviews, Chatdanai Pongpatipat
Theses and Dissertations in Business Administration

Analytics and Dynamic Customer Strategy: Big Profits from Big, John F. Tanner Jr.
Marketing Faculty Books

How Corporate Cultures Drive Advertising and Promotion Budgets Best Practices Combine Heuristics and Algorithmic Tools, Douglas West, John B. Ford, Paul W. Farris
Marketing Faculty Publications

Relative Effects of Lower-Order and Higher-Order Quality of Work Life on Employee Job Satisfaction and Life Satisfaction: Case Studies of Service and Manufacturing Sectors in Thailand, Kalayanee Senasu, Anusorn Singhapakdi
Marketing Faculty Publications

Employability Advantages of Marketing Education Industry Certification Examinations, Devon Ashley Elmore
STEMPS Theses & Dissertations

Dynamic Customer Strategy: Today's CRM, John F. Tanner Jr.
Marketing Faculty Books

How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising, Altaf Merchant, Kathryn Latour, John B. Ford
Marketing Faculty Publications

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit, Yuping Liu-Thompkins, leona Tam
Marketing Faculty Publications

Proceed to Checkout? The Impact of Time in Advanced Ticket Purchase Decisions, Brendan Dwyer, Joris Drayer, Stephen L. Shapiro
Human Movement Sciences Faculty Publications

Relational Exchange in Nonprofits: The Role of Identity Saliency and Relationship Satisfaction, Jennifer Anne Taylor
School of Public Service Theses & Dissertations

The Role of Technology in Enabling Sales Support, Aaron D. Arndt, Jason Harkins
Marketing Faculty Publications

What Tattoos Tell Customers About Salespeople: The Role of Gender Norms, Aaron D. Arndt, Myron Glassman
Marketing Faculty Publications

Developing a Pricing Strategy for the Los Angeles Dodgers, Denise Linda Parris, Joris Drayer, Stephen L. Shapiro
Human Movement Sciences Faculty Publications

Dynamic Ticket Pricing in Sport: An Agenda for Research and Practice, Joris Drayer, Stephen L. Shapiro, Seoki Lee
Human Movement Sciences Faculty Publications

Intercultural Accommodation of Ethnic Minority Consumers: An Empirical Examination of the Moderating Effects in Service Encounters, Sarah Mady
Theses and Dissertations in Business Administration

Judging Credence Service Based on Experience Service Evaluation: Moderating Effect of Ease of Assessing and Extrinsic Cues, Kungpo Tao
Marketing Theses & Dissertations

Warranty and Price as Quality Signals: The effect of Signal Consistency and Unexpectedness on Product Perception, Sultan Alaswad Alenazi
Theses and Dissertations in Business Administration

An Analysis of Donor Involvement, Gender, and Giving in College Athletics, Stephen L. Shapiro, Lynn L. Ridinger
Human Movement Sciences Faculty Publications

Segmenting Motivation: An Analysis of Fantasy Baseball Motives and Mediated Sport Consumption, Brendan Dwyer, Stephen L. Shapiro, Joris Drayer
Human Movement Sciences Faculty Publications

Remembering to Remember and the Consequences of Forgetting: The Role of Prospective Memory in Consumer Intentions, Eyad M. Youssef
Theses and Dissertations in Business Administration

Awareness of Cotton Among Generation Y, Keidra Hatchett, Nichole Williams
OTS Master's Level Projects & Papers

Does Service Matter? An Examination of Donor Perceptions of Service Quality in College Athletics, Stephen L. Shapiro
Human Movement Sciences Faculty Publications

Consumer Receptivity of Foreign Products: The Roles of Country-of-Origin Image, Consumer Ethnocentrism and Animosity, Larry Lee Carter Jr.
Theses and Dissertations in Business Administration

Promotion Induced Competitive Effects: Two Essays, Rajeev Airani
Marketing Theses & Dissertations

Investigating the Relationship Between an IT Project Manager's Emotional Intelligence and the Customer's Perception of Success, William Jacob LaMarsh II
Engineering Management & Systems Engineering Theses & Dissertations

The Impact of Collective Animosity and Collective Guilt on the Judgments of and Preferences for Japanese Products, Amro Maher
Theses and Dissertations in Business Administration

How Personal Nostalgia Influences Giving to Charity, Altaf Merchant
Theses and Dissertations in Business Administration

A Social Relational Model for Firm-Hosted Virtual Communities: The Role of Firm Support, Tung Duy Cu
Theses and Dissertations in Business Administration

Integration of Market and Entrepreneurial Orientations; and Their Impact on Export Performance: A Contingency Approach, Ayse Nilgun Kaya
Theses and Dissertations in Business Administration

Configuration of Market Oriented Culture, Organizational Structure and Business Strategy Types and Their Performance Implications in Service Organizations, Omer Gokus
Theses and Dissertations in Business Administration

Direct-To-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations, Yuping Liu, Yvette E. Pearson
Marketing Faculty Publications

Inter-state Economic Development- Powered by Utilities, John R. Lombard
School of Public Service Faculty Publications

Coopetition (Contemporaneous Cooperation and Competition) Among Nonprofit Arts Organizations: The Case of Symphony Orchestras, Theresa A. Kirchner
Theses and Dissertations in Business Administration

The Effect of Nutrition Information on Menu Selection When Eating Food Away From Home, Rebecca Foster Hochradel
Theses and Dissertations in Business Administration

Relational Benefits and Costs in Channel Distribution: A Dyadic Research From Buyers and Sellers Perspective, Dung The Vu
Theses and Dissertations in Business Administration

The Role of Interfunctional Market Orientation in New Product Program Success: An Exploratory Empirical Analysis, George Grady Gresham
Theses and Dissertations in Business Administration

An Empirical Investigation of the Link Between Market Orientation and New Product Performance: The Mediating Effects of Organizational Capabilities, Turkan Dursun-Kilic
Theses and Dissertations in Business Administration

An Experimental Examination of Equivalence Failures in Multi-Cultural Comparative Research, F. Mark Case
Theses and Dissertations in Business Administration

An Empirical Examination of the Moderators of the Service Recovery Paradox, Vincent P. Magnini
Theses and Dissertations in Business Administration

Customer Relationship Marketing and Effects of Demographics and Technology on Customer Satisfaction and Loyalty in Financial Services, Priscilla Gaudet Aaltonen
Theses and Dissertations in Business Administration

An Investigation of the Antecedents and Consequences of Individual-Level Customer Orientation: A Comprehensive Approach, Ceyhan Kilic
Theses and Dissertations in Business Administration

First-Mover Advantage: A Cross-National Comparison of Mature and Emerging Market Consumers' Attitudes Toward Pioneer and Follower Brands, Tarek T. Mady
Theses and Dissertations in Business Administration

Market Orientation and Export Performance in Thailand: A Moderating Effect of International Marketing Strategy, Phattarawan Tantong
Theses and Dissertations in Business Administration

Sales Management: A Global Perspective, Earl D. Honeycutt, John B. Ford, Antonis C. Simintiras
Marketing Faculty Books

Antecedents and Consequences of Consumer Ethnocentrism Across Russia's Three Sub-Cultures, Shawn Thelen
Theses and Dissertations in Business Administration

Deception in Advertising: A Content Analysis of the Legal Parameters of Deception, E. Carla Mitchell
Theses and Dissertations in Business Administration

Strategy Implementation Effectiveness in a Nonprofit Environment: The Case of Museum Stores, Sandra A. Mottner
Theses and Dissertations in Business Administration

Market Orientation: Towards an Understanding in Developing Marketplaces of South America, Howard Warren Olsen
Theses and Dissertations in Business Administration

Towards a Strategy-Balanced Measure of Business Performance: Conceptualization and Empirical Examination With the Market Orientation Construct, David William Lambert
Theses and Dissertations in Business Administration

Understanding the Digital Divide As It Relates to Electronic Commerce, Franklin D. Gaillard
Theses and Dissertations in Business Administration

Sales Training Practices in Malaysia: Comparisons of Domestic and Multinational Companies, Mohamad Asri Jantan
Theses and Dissertations in Business Administration

An Examination of a Multidimensional Model of Customer Satisfaction with Internet Purchasing, Kathleen VanScoyoc
Theses and Dissertations in Business Administration

An Empirical Analysis of the Critical Determinants Affecting Commitment and Performance of the U. S. Firm in the South African Market: Apartheid Versus Post-Apartheid, Sonja Pollard Mitchell
Theses and Dissertations in Business Administration

Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry, Patricia Knowles, Anusorn Singhapakdi
Marketing Faculty Publications

A Content Analysis of Advertising in Magazines Directed at United States and United Kingdom Seniors, Ray Markham Smith
Theses and Dissertations in Business Administration

Browsers Beware: Avoiding Legal Entanglements on the Internet, Michael Zugelder, Theresa Flaherty, James Johnson
Finance Faculty Publications

Psychological Influencers of a Consumer's Innovative Propensity: A Cross-Cultural Examination, Angela D' Auria Stanton
Theses and Dissertations in Business Administration

An Empirical Investigation Into Significant Factors of Moral Reasoning and Their Influences on Ethical Judgment and Intentions, Janet K. Mullen Marta
Theses and Dissertations in Business Administration

First Mover Advantage: An Industrial Buyer Behavioral Perspective, Howard G. Ling
Theses and Dissertations in Business Administration

The Convenience Orientation of Services Consumers: An Empirical Examination, Patricia Kramer Voli
Theses and Dissertations in Business Administration

Measurement of Perceived Service Quality of Selected Dental Specialists, David P. Paul III
Theses and Dissertations in Business Administration

A Study to Determine the Effects of Marketing Occupational Experience on Urban Secondary Marketing Teachers' Perceptions of Curriculum Priorities, K. Denise Threlfall
Theses and Dissertations in Urban Services - Urban Education

Extreme Response Style, Irvine Clarke III
Theses and Dissertations in Business Administration

Values in Transition: The Case of Modern Mexico, Howard Stanley Hart III
Theses and Dissertations in Business Administration

Understanding Collaborative Writing of Technical Proposals with a Process/product Model, Frank Joseph Greco
Engineering Management & Systems Engineering Theses & Dissertations

The Relationship Between Machiavellianism, Self-Monitoring, and Adaptiveness to the Performance of Real Estate Sales Professionals, Dianne Broman Eppler
Theses and Dissertations in Business Administration

Materialism and the Self, Kathleen Shirley Micken
Theses and Dissertations in Business Administration

Export Marketing Development Program Selection, Albert Phillip Bianchi Jr.
Theses and Dissertations in Urban Services - Urban Management

Marketing Higher Education to Mexican-Americans: Identification of Successful Marketing Strategies and Tactics, Cynthia Gale Coiner
Theses and Dissertations in Urban Services - Urban Education