Part of the Social and Behavioral Sciences Commons

Works by Altaf Merchant in Social and Behavioral Sciences

2018

Should Cookie Monster Adopt a Healthy Lifestyle or Continue to Indulge? Insights Into Brand Icons, Altaf Merchant, Kathryn A. LaTour, John B. Ford, Michael S. LaTour
Marketing Faculty Publications

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2013

How Strong is the Pull of the Past? Measuring Personal Nostalgia Evoked by Advertising, Altaf Merchant, Kathryn Latour, John B. Ford
Marketing Faculty Publications

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