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A Qualitative Exploration of Ticket-Pricing Decisions in Intercollegiate Athletics, Craig A. Morehead, Stephen L. Shapiro, Lamar Reams, Chad McEvoy, Timothy M. Madden Human Movement Sciences Faculty Publications
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American College Football Division I Team Attachment: A Model for Sponsorship Effectiveness, Hsin-Chung Chen, Lamar Reams Human Movement Sciences Faculty Publications
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