The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value
In the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made numerous well-calculated, though risky decisions for three consecutive decades--in the process scaling to heights unimaginable to even the finest business enterprises. ... [From Amazon.com]
Caterpillar Tractor Company, Tractor industry, Manufacturing, Industrial relations
Business Administration, Management, and Operations | Manufacturing | Organizational Behavior and Theory
Bouchard, Craig T. and Koch, James V., "The Caterpillar Way: Lessons in Leadership, Growth, and Shareholder Value" (2014). Economics Faculty Books. 25.