Date of Award

Winter 2010

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Educ Foundations & Leadership

Program/Concentration

Community College Leadership

Committee Director

Dennis E. Gregory

Committee Member

Edward E. Raspiller

Committee Member

Dana Burnett

Abstract

The purpose of this study using a multiple case study method is (1) to further the understanding of how community college administrators and blog authors strike a balance between organizational control and adaptability when implementing and using blog technologies and (2) to create a model that will help administrators better strike this balance within a loosely coupled system of college units and individuals. The rise of Web 2.0 technologies, which allows for direct publication to the Internet, presents two conundrums for community colleges: the conundrum of control and the conundrum of adaptability. As the oldest implementation of Web 2.0 technologies, blogs present an opportunity to understand how community college administrators are addressing these conundrums and how they may move their organizations toward the use of other Web 2.0 tools such as Facebook and Twitter.

DOI

10.25777/cwqf-3f85

ISBN

9781124483610

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