Document Type
Conference Paper
Publication Date
2025
DOI
10.31274/itaa.18524
Publication Title
International Textile and Apparel Association Annual Conference Proceedings
Volume
81
Issue
1
Pages
3 pp.
Conference Name
International Textile and Apparel Association Annual Conference, November 20-23, 2024, Long Beach, California
Abstract
This study explores how AI technology in fashion design influences consumers' sustainable consumption behaviors, focusing on emotional attachment to products. By comparing AI-generated and human-designed fashion items, the study examines how designer type impacts negative emotions about discarding products, mediated by emotional attachment. Results from two experimental studies reveal that designer type significantly affects negative emotions toward discarding human-designed items, but emotional attachment was not influenced by designer type in the first study. This lack of difference may be due to personal characteristics that moderate the effect. The second study found that individuals who perceive AI as human-like form stronger emotional attachments to AI-generated products, which impacts their sustainable consumption behavior. The findings suggest that fostering emotional connections with AI-designed products could encourage more sustainable consumer behaviors in fashion.
Rights
© 2024 The authors.
Published under a Creative Commons Attribution 4.0 International (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
ORCID
0000-0002-4620-6712 (Choi)
Original Publication Citation
Lee, H. & Choi, D., (2025) “Feel bad to discard a fashion product: How AI designers influence individuals’ sustainable consumption”, International Textile and Apparel Association Annual Conference Proceedings 81(1). https://doi.org/10.31274/itaa.18524
Repository Citation
Lee, Ha Kyung and Choi, Dooyoung, "Feel Bad to Discard a Fashion Product: How AI Designers Influence Individuals' Sustainable Consumption" (2025). Educational Leadership & Workforce Development Faculty Publications. 167.
https://digitalcommons.odu.edu/efl_fac_pubs/167
Included in
Artificial Intelligence and Robotics Commons, Fashion Business Commons, Fashion Design Commons