Document Type

Conference Paper

Publication Date




Conference Name

2012 Southeastern INFORMS Conference, October 4-5, 2012, Myrtle Beach, South Carolina


Modeling and simulation has moved far beyond simple data representation into the world of visual communication over the past 15 years; ultimately, the acceptance of M&S within mainstream science and society will depend on the results that are produced visually. A simulation’s function is of primary importance to its end result, but it cannot be denied that the discipline of M&S now prizes fancy graphics to communicate. Rhetorical methodological decisions have the greatest impact on the end user, and considerations that bring visual rhetoric to modeling and simulation should be examined as a necessity to application. This paper will expose the community to existing research on the rhetoric of visualization, highlights and addresses current problems with simulation visualization, and bring visualization’s inherent rhetoric to the forefront of consideration and utilization.


© The Authors

"Ownership of a Proceedings submission remains with the author or authors, except to publish here."

Included with the kind written permission of the author.


0000-0002-8012-2272 (Collins)

Original Publication Citation

Ball, D. A. K., & Collins, A. J. (2012). Simulation visualization rhetoric and It's practical implications. 2012 Southeastern Informs Conference Proceedings (pp. 584-591), October 4-5, 2012, Myrtle Beach, South Carolina