Date of Award

Summer 2014

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

English

Program/Concentration

English

Committee Director

Julia Romberger

Committee Member

Rochelle Rodrigo

Committee Member

Daniel Richards

Call Number for Print

Special Collections; LD4331.E64 B365 2014

Abstract

This thesis outlines how aesthetics can add to the current functionality of the field of visual rhetoric. A methodology for an aesthetic analysis was created and then executed using the classic Volkswagen Beetle as an artifact. The end result of this thesis will be an argument for the inclusion of aesthetics in visual rhetoric, and thus greater understanding of the emotional ties of audiences and the potential for stronger analyses.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

DOI

10.25777/fkjc-v647

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