Document Type

Book Chapter

Publication Date




Publication Title

Examining the Evolution of Gaming and Its Impact on Social, Cultural, and Political Perspectives




This chapter explores the ways in which the field of Game Studies helps shape popular understandings of player, play, and game, and specifically how the field alters the conceptual, linguistic, and discursive apparatuses that gamers use to contextualize, describe, and make sense of their experiences. The chapter deploys the concept of apportioned commodity fetishism to analyze the phenomena of discourse as practice, persona, and vagaries of game design, recursion, lexical formation, institutionalization, systems of self-effectiveness, theory as anti-theory, and commodification.


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Original Publication Citation

McAllister, K. S., Ruggill, J. E., Conradi, T., Conway, S., deWinter, J., Hanson, C., . . . Nohr, R. F. (2016). Apportioned commodity fetishism and the transformative power of game studies. In K. D. Valentine & L. J. Jensen (Eds.), Examining the evolution of gaming and its impact on social, cultural, and political perspectives (pp. 95-122). Hershey, PA: Information Science Reference (IGI Global).