Document Type


Publication Date

Summer 8-19-2021

Publication Title

Chapter 1: Message Design for Instructional Designers - An Introduction



Conference Name

Miguel Ramlatchan


Instructional message design is the use of learning theories to effectively communicate information using technology. Design is guided by theories including gestalt, cognitive load, multimedia learning, media selection, media attributes, and general communication systems. Our communication designs can be based on a wide variety of technologies or a combination of technologies. Technology in the form of tools and techniques includes, among others, the study and the use of typography, color, illustrations, photographs, modeled graphics, augmented reality, animation, video, video games, simulations, and virtual reality. This introduction serves as a brief overview of these theories, tools, and techniques while subsequent chapters in this book will dive much deeper into practical applications in instructional design.

Original Publication Citation

Ramlatchan, M. (2021). Message design for instructional designers – An introduction. In M. Ramlatchan (Ed.), Instructional Message Design: Theory, Research, and Practice (Vol. 2). Norfolk, VA: Kindle Direct Publishing.