Instructional Message Design, Volume 1

Document Type


Publication Date


Publication Title

Instructional Message Design: Theory, Research, and Practice (Vol. 1)


21 pp.


How often do you take on an assignment or responsibility and reflect I knew how to do it better, but I didn’t? I’ll do better next time. Do you really do better next time? Maybe? Honestly, probably not but why is that? Human Performance Technology is focused on answering those questions. It gets to the root cause of why we don’t meet desired performance levels. The value of finding foundational causes for performance deficiencies is maximizing human capital because the largest expense of most companies is payroll. The most common investment in their employees is providing more opportunities for instruction and training; but more knowledge does not necessarily yield more productivity. Understanding the principles and models of human performance present a strategic advantage to steer human behavior with instructional message design investments and solutions.


Rights: CC BY-NC-ND: Attribution-NonCommercial-NoDerivs