Chapter 09: Messaging for Performance - Instructional Message Design in Human Performance Technology
Instructional Message Design: Theory, Research, and Practice (Volume 2)
Human performance technology (HPT) is the practice of applying systematic models and methods to uncover the causes of systemic performance issues, particularly within organizations. HPT seeks to improve human performance outcomes by placing an emphasis on the investigation of causal factors outside of training and education deficiencies; only looking for those causes after all factors outside of the individual have been exhausted. In these instances, instructional interventions are chosen to close the identified performance gap and improve performance. This chapter defines HPT as a practice and provides the professional foundation of prominent models and methods used to improve performance. In its application, HPT then uses interventions that are both instructional and non-instructional to achieve the desired performance outcome. The chapter then culminates in an examination of various examples of instructional messaging practices as they are applied to achieving human performance outcomes. The chapter concludes with a discussion of message design practices organizations can apply to help them navigate the difficulties associated with performance change.
“Efficiency is doing better what is already being done.” -Peter Drucker
Sanders, Bradley, "Chapter 09: Messaging for Performance - Instructional Message Design in Human Performance Technology" (2022). Instructional Message Design, Volume 2. 9.
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