Analytics and Dynamic Customer Strategy: Big Profits from Big
Analytics and Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. … [From Amazon.com]
Hoboken, New Jersey
Big data, Customer relations, Profits, Relationship marketing, Problem solving, Public relations
Business Administration, Management, and Operations | Business Analytics | Marketing | Public Relations and Advertising
Tanner, John F. Jr., "Analytics and Dynamic Customer Strategy: Big Profits from Big" (2014). Marketing Faculty Books. 3.