Journal of Advertising Research
(First paragraph) Amazon has shocked the retailing world with its sophisticated data-analysis mechanisms, which examine every customer interaction and, in turn, create optimal changes in its marketing mix. The path to purchase will never be the same.
Original Publication Citation
Ford, J. B. (2018). What do we know about in-store marketing? Journal of Advertising Research, 58(2), 131-132. doi:10.2501/jar-2018-020
Ford, John B., "What Do We Know About In-Store Marketing?" (2018). Marketing Faculty Publications. 16.
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