Journal of Advertising Research
Everywhere we look, it is immediately obvious how much the mobile phone is an integral part of daily life. Yet, the medium is still relatively new to advertising research, particularly among academics who have devoted recent years of study to this topic addressed in this issue’s special package, “What We Know about Mobile Media and Marketing.”
Original Publication Citation
Ford, J. B. (2017). What do we know about mobile media and marketing? Journal of Advertising Research, 57(3), 237-238. doi:10.2501/jar-2017-032
Ford, John B., "What Do We know About Mobile Media and Marketing?" (2017). Marketing Faculty Publications. 7.
Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Marketing Commons