Journal of Advertising
An introduction is presented in which editor discusses various articles within issue on topics including source-credibility theory and its impact on brand performance for celebrity endorsements, celebrity in advertising can influence consumer perceptions and market value of celebrity endorsement.
Original Publication Citation
Ford, J. B. (2018). What do we know about celebrity endorsement in advertising? Journal of Advertising, 58(1), 1-2. doi:10.2501/JAR-2018-006
Ford, John B., "What Do We Know About Celebrity Endorsement in Advertising?" (2018). Marketing Faculty Publications. 9.