Document Type

Article

Publication Date

5-2019

DOI

10.5539/ijms.v11n2p1

Publication Title

International Journal of Marketing Studies

Volume

11

Issue

2

Pages

1-14

Abstract

Dynamic modelling of decision maker choice behavior of best and worst in discrete choice experiments (DCEs) has numerous applications. Such models are proposed under utility function of decision maker and are used in many areas including social sciences, health economics, transportation research, and health systems research. After reviewing references on the study of such experiments, we present example in DCE with emphasis on time dependent best-worst choice and discrimination between choice attributes. Numerical examples of the dynamic DCEs are simulated, and the associated expected utilities over time of the choice models are derived using Markov decision processes. The estimates are computationally consistent with decision choices over time.

Comments

Copyright for this article is retained by the author, with first publication rights granted to the journal. This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/).

Original Publication Citation

Working, A., Alqawba, M., & Diawara, N. (2019). Dynamic attribute-level best worst discrete choice experiments. International Journal of Marketing Studies, 11(2), 1-14. https://doi.org/10.5539/ijms.v11n2p1

ORCID

0000-0002-8403-6793 (Diawara)

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