International Journal of Marketing Studies
Dynamic modelling of decision maker choice behavior of best and worst in discrete choice experiments (DCEs) has numerous applications. Such models are proposed under utility function of decision maker and are used in many areas including social sciences, health economics, transportation research, and health systems research. After reviewing references on the study of such experiments, we present example in DCE with emphasis on time dependent best-worst choice and discrimination between choice attributes. Numerical examples of the dynamic DCEs are simulated, and the associated expected utilities over time of the choice models are derived using Markov decision processes. The estimates are computationally consistent with decision choices over time.
Original Publication Citation
Working, A., Alqawba, M., & Diawara, N. (2019). Dynamic attribute-level best worst discrete choice experiments. International Journal of Marketing Studies, 11(2), 1-14. https://doi.org/10.5539/ijms.v11n2p1
Working, Amanda; Alqawba, Mohammed; and Diawara, Norou, "Dynamic Attribute-Level Best Worst Discrete Choice Experiments" (2019). Mathematics & Statistics Faculty Publications. 199.