Date of Award
Master of Science (MS)
STEM Education & Professional Studies
Occupational and Technical Studies
Ritz, John M.
The problem of this study was to determine if a women's self-perception affects her fashion choices in order to direct marketing strategies toward the brands she wears.
Cokes, Shannon, "Self-Perception on Women's Fashion Decisions" (2014). OTS Master's Level Projects & Papers. 2.