Date of Award
Master of Science (MS)
STEM and Professional Studies
Ritz, John M.
The problem of this study was to determine the relationship between Old Dominion University's female students who have purchased counterfeit fashion merchandise and the factors that influenced their decision to purchase or not to purchase counterfeit fashion merchandise.
Robinson, Jessica, "Counterfeit Designers Merchandise's Influence on Consumer's Choice" (2011). OTS Master's Level Projects & Papers. 20.