Date of Award
2011
Document Type
Master's Project
Degree Name
Master of Science (MS)
Department
STEM Education & Professional Studies
Program/Concentration
Occupational and Technical Studies
Committee Director
Ritz, John M.
Abstract
The problem of this study was to determine the relationship between Old Dominion University's female students who have purchased counterfeit fashion merchandise and the factors that influenced their decision to purchase or not to purchase counterfeit fashion merchandise.
Recommended Citation
Robinson, Jessica, "Counterfeit Designers Merchandise's Influence on Consumer's Choice" (2011). OTS Master's Level Projects & Papers. 20.
https://digitalcommons.odu.edu/ots_masters_projects/20