A Study to Determine the Perceptions of Marketing Education Students at Old Dominion University Toward Respective Programs and Curriculums Offered

Author

Michele Gregoire, Old Dominion University

Date of Award

1990

Document Type

Master's Project

Degree Name

Master of Science (MS)

Department

STEM Education & Professional Studies

Program/Concentration

Occupational and Technical Studies

Committee Director

Ritz, John M.

Abstract

Through the collection and consolidation of data from the undergraduate marketing education students at Old Dominion University, the following objectives were achieved. To determine: 1. Why students enrolled in marketing education classes; 2. To determine the students' perceptions of the curriculum offered; 3. To determine the students' perceptions of the marketing education program at Old Dominion University as a whole.

Recommended Citation

Gregoire, Michele, "A Study to Determine the Perceptions of Marketing Education Students at Old Dominion University Toward Respective Programs and Curriculums Offered" (1990). OTS Master's Level Projects & Papers. 412.
https://digitalcommons.odu.edu/ots_masters_projects/412