Date of Award
Master of Science (MS)
STEM and Professional Studies
Ritz, John M.
Through the collection and consolidation of data from the undergraduate marketing education students at Old Dominion University, the following objectives were achieved. To determine: 1. Why students enrolled in marketing education classes; 2. To determine the students' perceptions of the curriculum offered; 3. To determine the students' perceptions of the marketing education program at Old Dominion University as a whole.
Gregoire, Michele, "A Study to Determine the Perceptions of Marketing Education Students at Old Dominion University Toward Respective Programs and Curriculums Offered" (1990). OTS Master's Level Projects & Papers. 412.