Date of Award
Master of Science (MS)
STEM Education & Professional Studies
Occupational and Technical Studies
Ritz, John M.
The problem of this study was to determine the primary factors in consumers' final purchase decisions of women's footwear by category to increase sales.
Ducatte, Kristen, "Primary Factors in Consumer Purchase Decisions of Women's Footwear" (2009). OTS Master's Level Projects & Papers. 54.