Date of Award
Master of Science (MS)
STEM and Professional Studies
Ritz, John M.
The purpose of this study was to determine Generation Ys awareness of the use of cotton in fabrics and clothing for enhanced product marketing.
Eagle, Karen and Winslade, Marla, "Primary Factors in Generation Ys Cotton Clothing Purchase Decisions" (2010). OTS Master's Level Projects & Papers. 579.