Date of Award
Master of Science (MS)
STEM and Professional Studies
As of 2017, there is a lack of information about the number of Marketing Education teachers at the high school level employed in the Hampton Roads area of south eastern Virginia. Marketing Education is an essential subject to teach at the secondary level because it prepares students for careers in marketing and management. For this study, a survey was created to understand the current state of Marketing Education and the supply and demand of Marketing Education teachers. This study primarily focused on Marketing Education programs in the high school setting. A survey consisting of open-ended questions was developed and distributed to all high school marketing teachers currently employed in the Hampton Roads area. There was a total of 37 surveys sent to High Schools in the Hampton Roads area, and a total of 13 survey responses returned. High schools in four of the seven cities in the Hampton Roads area provided information for this study including Norfolk, Virginia Beach, Chesapeake, and Hampton. There were no returned surveys from high schools in Newport News, Portsmouth, or Suffolk.
The study investigated the open positions due to retirement, career change, or new positions created due to growth in the Marketing Education program. Research study participants revealed that nine Marketing Education teachers are expected to retire in the next five years, five Marketing Education teachers are expected to make a career change, and nine positions would need to be filled due to growth in Marketing Education programs. The returned surveys showed that Chesapeake High Schools and Hampton High Schools currently have very strong marketing programs and are expected to keep growing. Virginia Beach and Norfolk High School Marketing Programs are seen as positive programs and are also expected to grow.
Briel, Alison Danielle, "An Estimate on the Supply and Demand of Marketing Education Teachers in the Next Five Years in the Hampton Roads, Virginia Area" (2017). OTS Master's Level Projects & Papers. 592.