President's Lecture Series


Rebecca Costa: Sociobiologist, Biologist, Historian and Author of The Watchman's Rattle


Rebecca Costa

Document Type

Metadata Only




Webb University Center - North Cafeteria

Lecture Series

President's Lecture Series


Rebecca Costa is a sociobiologist who offers an evolutionary explanation for current events and emerging trends. A new voice in the mold of Thomas Friedman, Malcolm Gladwell and Jared Diamond, Costa examines "the big picture" - tracing everything from terrorism, crime on Wall Street, epidemic obesity and upheaval in the Middle East to genetic imperatives. Retiring from her executive career in Silicon Valley, Costa spent six years researching and writing "The Watchman's Rattle: Thinking Our Way Out of Extinction." The success of Costa's book led to a weekly radio program in 2010 called "The Costa Report" as well as a weekly television news program called "Countermeasures," which launched in 2011. A former CEO and founder of one of the largest marketing firms in Silicon Valley (sold in 1997 to J. Walter Thompson), Costa developed a track record of introducing new technologies to mainstream markets. Her clients included industry giants such as Hewlett-Packard, Apple Computer, Oracle Corp., Seibel Systems, 3M, Amdahl and General Electric Corporation


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