Date of Award

Spring 5-2022

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Psychology

Program/Concentration

Human Factors

Committee Director

Jeremiah Still

Committee Member

Mark Scerbo

Committee Member

Holly Handley

Abstract

Drivers and cyclists lack an alignment of road sharing knowledge, attitudes, and expectations, resulting in unnecessary fatalities. Educational countermeasures need to present information that captures drivers’ interest by being personally relevant, facilitate elaboration and synthesis of new information with existing knowledge, and change attitudes, intentions, and behavior. Well-documented health-related communication methods were employed to determine their effectiveness in a transportation domain. Health countermeasure designers use first-person perspective to improve narrative instruction outcomes, based on the Elaboration Likelihood Model (ELM; Petty & Cacioppo, 1986). Exploring narrative perspective-taking as a design tool requires the integration of multiple disciplines.

Our design case stems from the existing Virginia road-sharing safety educational handbook. The first study evaluated the effects of text-based information written from a first- and third-person perspective on cognitive and affective learning outcomes. The Theory of Planned Behavior framework (TPB; Ajzen, 1991) was used to interpret the following outcome measurements that are predictive of behavior: comprehension, judgments of learning, attitudes, and intentions. The second study employed the Cognitive Theory of Multimedia Learning (CTML; Mayer, 1997) to understand the interactions between text and visual perspectives on cognitive and affective learning outcomes. In addition, cognitive load, multiple knowledge types, and three behavioral intention components were also considered when evaluating the efficacy of first-person perspective. It was found that the first-person perspective effect used in the health domain does not transfer to a transportation domain. The data were explored further and discussed, as well as key limitations and possible future directions.

DOI

10.25777/rxh3-ma45

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