The Industrial-Organizational Psychologist
Memes are ubiquitous, and they have become a major part of online interactions (Kitchener, 2018). Memes may be an accessible medium that organizations can use to connect with potential employees, customers, and the general public. Not only have memes been used by companies for marketing (e.g., Murray et al., 2014), but they also have been used for outreach by organizations as diverse as academic libraries (e.g., Woodworth, 2018), government influence campaigns (e.g., Zakem et al., 2018), and political campaigns (e.g., Graham, 2020). In this paper, we discuss the current state of Internet memes in the I-O psychology community as well as the potential that memes have as a communication medium for the field’s outreach efforts. Indeed, one of the challenges that I-O psychology faces is its obscurity (Nolan et al., 2014; Gasser et al., 2001).
Original Publication Citation
Jimenez, W. P., Kath, L. M., Islam, S., & Schmidt, G. B. (2020). I-O can has meme? Using memes to engage others with I-O psychology content. The Industrial-Organizational Psychologist, 58(1). https://www.siop.org/Research-Publications/Items-of-Interest/ArtMID/19366/ArticleID/4594
Jimenez, William P.; Kath, Lisa M.; Islam, Sayeedul; and Schmidt, Gordon B., "I-O Can Has Meme? Using Memes to Engage Others With I-O Psychology Content" (2020). Psychology Faculty Publications. 106.