Non-profit organizations are actively using social media platforms as a way to deliver information to end users, yet little is known of the internal processes these organizations follow to implement this tool. We present a case study of one non-profit organization, Blue Star Families, Inc., that is actively engaged in advocacy and civic engagement. We offer a new model to explore non-profit organizations' use of social media platforms by building on previous models and frameworks developed to explore the use of social media in the public, private, and non-profit sectors.
Original Publication Citation
Chapman, D., Miller-Stevens, K., Morris, J. C., & O'Hallarn, B. (2015). A new model to explore non-profit social media use for advocacy and civic engagement. First Monday, 20(10), 1-20. doi: 10.5210/fm.v20i10.5912
Chapman, David; Miller-Stevens, Katrina; Morris, John C.; and O'Hallarn, Brendan, "A New Model to Explore Non-Profit Social Media Use for Advocacy and Civic Engagement" (2015). School of Public Service Faculty Publications. 21.