Using Focus Groups to Listen, Learn, and Lead in Higher Education

Title

Using Focus Groups to Listen, Learn, and Lead in Higher Education

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Description

Using Focus Groups to Listen, Learn, and Lead in Higher Education presents an easy-to-use 6-step guide to help leaders in higher education listen to and learn from their stakeholders in order to enhance decision making. The big questions facing institutions today, especially those surrounding access, affordability, and accountability, require more than dashboards. Metrics and quantitative data alone do not offer lasting solutions and improvements. Using qualitative methods to listen to the voices of those involved, especially students and staff, is critical. Focus groups constitute the most appropriate, rigorous, and relevant qualitative research tool for this purpose, and one that is cost-effective and builds community when conducted using the ODU Method described in this book. … [From Amazon.com]

ISBN

9781620365984

Publication Date

8-2018

Publisher

Stylus Publishing, LLC

City

Sterling, Virginia

Disciplines

Higher Education | Higher Education Administration

Using Focus Groups to Listen, Learn, and Lead in Higher Education

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