Using Focus Groups to Listen, Learn, and Lead in Higher Education
Using Focus Groups to Listen, Learn, and Lead in Higher Education presents an easy-to-use 6-step guide to help leaders in higher education listen to and learn from their stakeholders in order to enhance decision making. The big questions facing institutions today, especially those surrounding access, affordability, and accountability, require more than dashboards. Metrics and quantitative data alone do not offer lasting solutions and improvements. Using qualitative methods to listen to the voices of those involved, especially students and staff, is critical. Focus groups constitute the most appropriate, rigorous, and relevant qualitative research tool for this purpose, and one that is cost-effective and builds community when conducted using the ODU Method described in this book. … [From Amazon.com]
Stylus Publishing, LLC
Higher Education | Higher Education Administration
Danner, Mona J. E.; Pickering, J. Worth; and Paredes, Tisha M., "Using Focus Groups to Listen, Learn, and Lead in Higher Education" (2018). Sociology & Criminal Justice Faculty Books. 27.