The State of the Region: Hampton Roads 2023
Museums are a part of the cultural life of a region and a component of the regional economy. The Virginia Museum of Contemporary Art in Virginia Beach is one such museum. The Virginia Museum of Contemporary Art (Virginia MOCA for short) is a cultural jewel that continues to provide the region with remarkable artistic resources and programming. In this chapter, we explore how museums can contribute to economic activity and explore the economic impact of the Virginia Museum of Contemporary Art.
Dragas Center for Economic Analysis and Policy, Old Dominion University, "Part 7: The Virginia Museum of Contemporary Art: Challenges, Opportunities, and Economic Impact" (2023). State of the Region Reports: Hampton Roads. 203.