Title

Focus Onpain Winter Spread 18’ [Graphic Design]

Presenting Author Name/s

Steven Rubino

Faculty Advisor

Kenneth FitzGerald

Presentation Type

Artwork

Disciplines

Art and Design | Graphic Design

Description/Abstract

Artist Statement

(Focus Onpain Winter Spread 18’)

This project is meant to prove that I can create and build as many things as possible around 1 central design element or work—in this case being the apparel created. Outside of just the clothing, I have also created the advertising for this brand spanning several dozen individual graphic elements meant to accompany the clothing, as well as modeled shoots meant to mimic fashion photo shoots. And, of course, this all is presented on the brand’s website as well as social media.

The graphic elements used in adverts and in the apparel itself is a culmination of found imagery curated from books at thrift stores or from libraries as well as imagery found from the public domain resources at the Library of Congress. The themes of these works revolve around the need to bring attention to often neglected feelings or vices—

things many people choose to ignore in their own lives or the lives of others, hence ‘Focus Onpain’. My typography has a constructivist influence as does my use of imagery. However, no specific artist influences these works.

Initially, this was only meant to be a school project, but there was enough interest on social media that it became apparent this apparel could be sold online. While I created these designs for just myself, the outcome was a product that others became interested in. This, I feel, is a margin of success.

Session Title

Art Exhibit

Location

Learning Commons @ Perry Library, Art Gallery

Start Date

2-2-2019 8:00 AM

End Date

2-2-2019 12:30 PM

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Feb 2nd, 8:00 AM Feb 2nd, 12:30 PM

Focus Onpain Winter Spread 18’ [Graphic Design]

Learning Commons @ Perry Library, Art Gallery

Artist Statement

(Focus Onpain Winter Spread 18’)

This project is meant to prove that I can create and build as many things as possible around 1 central design element or work—in this case being the apparel created. Outside of just the clothing, I have also created the advertising for this brand spanning several dozen individual graphic elements meant to accompany the clothing, as well as modeled shoots meant to mimic fashion photo shoots. And, of course, this all is presented on the brand’s website as well as social media.

The graphic elements used in adverts and in the apparel itself is a culmination of found imagery curated from books at thrift stores or from libraries as well as imagery found from the public domain resources at the Library of Congress. The themes of these works revolve around the need to bring attention to often neglected feelings or vices—

things many people choose to ignore in their own lives or the lives of others, hence ‘Focus Onpain’. My typography has a constructivist influence as does my use of imagery. However, no specific artist influences these works.

Initially, this was only meant to be a school project, but there was enough interest on social media that it became apparent this apparel could be sold online. While I created these designs for just myself, the outcome was a product that others became interested in. This, I feel, is a margin of success.