Date of Award
Doctor of Philosophy (PhD)
Urban Services - Management
M. L. Chadwin
W. W. Stanton
G. D. Julnes
W. H. Wallace
The purpose of this study was to determine if there is an arrangement of export development programs which could be utilized by state agencies to best serve the economic and social policy goals of states.
Quantitative and qualitative techniques were employed in conducting this research. Descriptive information was gathered from surveys of state export development agencies. A Delphi methodology was used to gain consensus from public managers about program goals and program effectiveness.
The research demonstrates that there are primary goals which states pursue, such as employment generation and providing exporter assistance, for which certain export promotion activities are considered more likely to achieve results. The research also illustrates the range of strategy and program alternatives available, suggesting utility for planning and program selection by public managers.
Bianchi, Albert P..
"Export Marketing Development Program Selection"
(1993). Doctor of Philosophy (PhD), dissertation, , Old Dominion University, DOI: 10.25777/0mzs-me56