Event Title

#VoteForMe: The Influence of Candidates’ Social Media Use on the 2020 Democratic Presidential Primary

Date

April 2020

Description

The rise of digital campaigns and the influence of social media in elections have changed political campaigns. However, the field’s existing literature has yet to extensively analyze content of social media and, in turn, how this content affects polls and election outcomes. The 2020 democratic presidential primary election serves as a case study for how the relationship between social media and campaigns has evolved. This research looks to examine how the candidates’ social media use influences their polling and general popularity. Analysis includes emerging social media platforms and political strategies in their posts and messaging. Using aggregate polling numbers, this project also uses quantitative methods to assess candidates’ social media use and to determine if and to what extent social media has an effect on candidate popularity. Noting the rapidly increasing role of social media in political discourse, this research provides valuable insight into how politics occur online.

Comments

This oral presentation is based on a group research project.

Presentation Type

Presentation

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#VoteForMe: The Influence of Candidates’ Social Media Use on the 2020 Democratic Presidential Primary

The rise of digital campaigns and the influence of social media in elections have changed political campaigns. However, the field’s existing literature has yet to extensively analyze content of social media and, in turn, how this content affects polls and election outcomes. The 2020 democratic presidential primary election serves as a case study for how the relationship between social media and campaigns has evolved. This research looks to examine how the candidates’ social media use influences their polling and general popularity. Analysis includes emerging social media platforms and political strategies in their posts and messaging. Using aggregate polling numbers, this project also uses quantitative methods to assess candidates’ social media use and to determine if and to what extent social media has an effect on candidate popularity. Noting the rapidly increasing role of social media in political discourse, this research provides valuable insight into how politics occur online.