Event Title

How Does Renewable Energy Investment Affect Energy Companies

Date

April 2020

Description

Blending study away experience and an internship at Dominion Energy with marketing and economics courses, this project investigates the relationship between renewable energy and market share. With an increasing need for sustainably sourced energy, why does only 11% of energy in North America come from renewable sources? Power companies are investing billions on projects to develop their solar generation efforts. Additional research revealed the benefits of solar beyond sustainability and advances in solar generation technology, which make solar energy as a large-scale power source feasible. Not only are these companies producing their energy in a more environmentally friendly manner, but solar generation investment lowers the costs of production and cost to consumers. This project looks at the effect that these lower costs has on the comparative market share that energy companies control.

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This poster based on an individual research project.

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How Does Renewable Energy Investment Affect Energy Companies

Blending study away experience and an internship at Dominion Energy with marketing and economics courses, this project investigates the relationship between renewable energy and market share. With an increasing need for sustainably sourced energy, why does only 11% of energy in North America come from renewable sources? Power companies are investing billions on projects to develop their solar generation efforts. Additional research revealed the benefits of solar beyond sustainability and advances in solar generation technology, which make solar energy as a large-scale power source feasible. Not only are these companies producing their energy in a more environmentally friendly manner, but solar generation investment lowers the costs of production and cost to consumers. This project looks at the effect that these lower costs has on the comparative market share that energy companies control.